AVECS
AVECS IS A UKRAINIAN OUTERWEAR BRAND BUILT ON INNOVATION
AVECS is a brand with a strong history and a quality product, but its strategy no longer matched its scale and ambitions. We started with research - analyzing the brand, its audience, competitors, and the market to understand how AVECS is perceived today and what role it could take tomorrow. The result was an updated brand strategy and new positioning, which we then integrated across every touchpoint: website, SEO, B2B catalog, content, visual communication, and a photo and video campaign.
SERVICES PROVIDED
- BRAND STRATEGY & POSITIONING
- VISUAL IDENTITY
- WEBSITE REDESIGN
- B2B CATALOG DEVELOPMENT
- PHOTO & VIDEO PRODUCTION
- SOCIAL MEDIA CONTENT STRATEGY
- SEO
For the AVECS brand, we act as a full-service digital partner - supporting the project across strategy, design, and performance marketing.
To understand where the brand's perception diverged from its audience, we ran a customer survey, analyzed competitors, and audited every touchpoint. It led to a key finding: AVECS talked about sport, while customers had long used it differently - not workout clothing, but functional clothing for everyday life: the city, travel, walks, daily routines. The product had evolved, but the communication hadn't.
These findings became the foundation of a new brand strategy, which we immediately turned into real tools: an updated visual system, a rethought website, a B2B catalog built from scratch, a photo and video campaign, an adapted SEO strategy, and a new brand communication system.
RESULTS
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VISUAL IDENTITY
Strong positioning needs the right visual language. We rethought AVECS's design system to better reflect the brand's character and technological edge, and scaled it across the website, social media, printed materials, packaging, brand carriers, presentation materials, and exhibition stands.
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WEBSITE REDESIGN
We fully reviewed the website structure, modernized key pages, and improved content delivery and user experience - bringing the site in line with the brand's new level, so it reflects the same quality customers get in the product.
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B2B Catalog
We built a B2B catalog from scratch - a platform combining collection presentation, technology, and photo and video content, giving wholesale partners a complete working tool.
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Ongoing Brand Communication
We integrated the new positioning into regular communication - updating the social media content strategy, launching email automation, and rethinking the brand's approach to exhibitions. Each channel became an extension of one unified brand system built for the long term.
GALLERY
FAQ
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What services does 8PEACH branding agency offer?
8PEACH offers brand strategy, brand identity, website development, packaging design, and content production. Take one service on its own, or combine them into a complete brand ecosystem - built around your business, not a template.
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How long does a project take?
Project timelines depend on scope. A single service like brand identity can wrap in as little as 3 weeks, while a full digital partnership - strategy, design, and development combined - typically runs several months.
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What is the 8PEACH creative agency process?
Every project starts with a discovery call to understand your business and goals. From there, we move through strategy, branding, and design, with clear checkpoints at each stage so you always know where things stand.
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Do I need to provide content for my branding project?
Not necessarily. Our content production team can create copy, visuals, and a full content strategy from scratch, or build on the materials you already have.
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Will my website be mobile-friendly?
Yes. Every website we build is fully responsive, tested across devices so it looks and performs just as well on a phone as it does on a desktop.
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Can I update the website myself after launch?
Yes. We build on user-friendly platforms like WordPress and Webflow, and once your site is live, our team walks you through the basics — so you can update text and images yourself without calling a developer.
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Do you sign NDAs and keep client projects confidential?
Yes. We sign an NDA whenever a client requests one. Every project stays strictly confidential - only the team members directly involved have access - and we never publish or share project details without your approval.
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Does 8PEACH provide support after launch?
Yes. We stay involved after launch - answering questions, handling edits, and supporting your brand as it grows, not just until the invoice is paid.
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What do you need from me to start a branding project?
Just a short brief covering your business and goals, . From there, our team handles the rest and prepares a proposal tailored to your project.
PEACH WITH US
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